CreateAthon 2016!

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Creating Now.
A Fall Floral Top

Once a year, Riggs Partners (the advertising agency I do cool digital things for) has a CreateAthon.

You probably don’t know what that is. It’s okay. I didn’t either until I started working for them. A CreateAthon is a 24-hour no-sleep pro-bono marketing blitz wherein we provide our services (and the services of a few other talented folks around town) to local nonprofits.

What started as a small project at Riggs has become a worldwide movement.

When it came time to order shirts for our recent CreateAthon, I asked for a 3x.

“You’re going to do something cool with this, aren’t you?” asked my coworker.

Well…of course I was.

Beige Beige Beige.
Beige Beige Beige.

I’m one of those women who much prefer dresses to pants. I think they’re way comfier, and I feel bad that most men will never know how great they truly are (dresses, not the men).

The reason I went with a too-big-for-me shirt was to ensure I (hopefully) had enough length for a dress without having to piece bits together. I crossed my fingers and got to work.

First, I took the shirt and folded it in half.

Apologies for the super-beigyness of the table against the shirt. :/
Apologies for the super-beigyness of the table against the shirt. :/

Then, I took a jersey knit dress I liked the fit of and folded it in half on top of this shirt.

See?
See?

I cut carefully along the outline of the blue dress, which left me with this:

My dress is starting to take shape!
My dress is starting to take (beige) shape!

I pinned each side down…

Pin. Pin. Pin.
Pin. Pin. Pin.

…then stitched each side.

Whirrrrr!
Whirrrrr!

I tried my new dress on, and still had to do a bit of finicky altering around the shoulders of the dress, but after a few minor alterations, my frock was ready for 24 hours of digital marketing action!

Why hello there!
Why hello there!

My team was impressed with my handiwork. :)

Some of the coolest and most creative marketing minds in Columbia! :)
Some of the coolest and most creative marketing minds in Columbia! :)

There was much work to be done, as I was assigned two different nonprofits to figure out digital strategies for (as well as writing a bit of web copy).

Hard at work.
Hard at work.

Luckily, I still found time to make a Tshirt for our mascot, T-Riggs!

I keep an extra sewing machine at work. You never know when you'll need one. ;)
I keep an extra sewing machine at work. You never know when you’ll need one. ;)
Yes. I was one of few people who opted for the long sleeve beige shirt over the cuter blue short-sleever.
Yes. I was one of few people who opted for the long sleeve beige shirt over the cuter blue short-sleever.

This was a challenging challenge. I was thankful for my comfy & cozy dress, but working for 24 hours straight takes its toll.

Just writing web copy at 2:30am. Like ya do.
Just writing web copy at 2:30am. Like ya do.

By 10:00 the next day, our work was done, and I was ready for a four-hour nap. :)

All in a night’s work!

(If you’d like to see a few more CreateAthon pics, here ya go!)

Cheers!

ba116

 

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