I need your help.
Revente’s Last Call is in trouble, and needs your help. In 2+ years I’ve been writing this blog, I’ve never asked for any favors. But this is serious.
When I started my 365 day project of refashioning a used and/or abused item of clothing every day, I needed to pick an awesome organization to partner with. I immediately thought of Revente’s Last Call, a small Charity resale shop that opened in Columbia SC in 2010. ALL of their net profits go straight to the Columbia Women’s Shelter. To date, they’ve donated over $40,000 to women and children in need. As most of you know, I donated every piece of clothing I made last year to this shop. Without RLC, my project would have been pretty meaningless.
Sounds great doesn’t it? So what’s the problem?
Neiman Marcus sent RLC a letter ordering them to stop using the words “Last Call” in their store name, which they are arguing their outlet store owns the trademark for.
Now, as much as I LOVE the idea of my fave bars no longer being able to kick my tipsy self out onto the street at the end of the night (Imagine a drunken me yelling, “Hey! You can’t call Last Call!” That’s trademark infringement!!!!! *BURP*”), I can’t just sit on my hands and let this corporate bullying stand.
Neiman Marcus is a (ridiculously) high end retailer. Revente’s Last Call is a charity resale shop. Just image a gigantic NM store next to the tiny local thrift store with a hand-painted sign. And Neiman Marcus has the audacity to accuse RLC of “unfair competition”????
It makes my blood boil, folks.
What’s in a Name?
The only resolution that NM is offering is for Revente’s Last Call to change their name…and fast. Rebranding is expensive, folks. RLC will have to completely separate itself from the name that they’ve built a stellar reputation with. By agreeing to Neiman Marcus’ demand, do they validate their false claims of willful deception?
Also, keep in mind that Revente’s Last Call gives all of their net profits to a charity that helps women who are struggling with problems that are much bigger than a need for high-end retail therapy.
This doesn’t exactly leave them poised to pay legal expenses to go up against a retail giant like NM.
What can you do?
1. You can go to the Last Call By Neiman Marcus Facebook page and let them know what you think.
2. You can send an email to the Media and Public Relations folks at Neiman Marcus., , and . While you’re at it, why not Corporate Communications as well?
3. You can friend Revente’s Last Call on Facebook to show your support.
3. You can also join the Help Revente’s Last Call Keep Its Name group.
Let’s let Neiman Marcus know that we value our small charity thrift stores, and we won’t let them be bullied!